Heyrocco premieres “Build It Up” video

South Carolina’s Heyrocco premiered a new video for their song Build It Up yesterday on AmericanSongwriter.com. Watch / share the video below. The track is featured on the band’s recently released EP, Waiting On Cool. Click here to download or stream the EP on Apple Music.

“Our video for Build It Up was calling for buildings falling and fiery explosions. Since we don’t live in LA with a big budget, we had to approach it differently. Nathan’s pen pal in Japan put on a Godzilla suit and tore down his apartment to make this video for us. Somehow within that parameter we felt there was also a statement to be made with social media obsession so we tried to tie those ideas together in a sort of end times corollary.” – Heyrocco

Heyrocco’s new EP record, Waiting On Cool was recorded with producer/songwriter/guitarist Brendan Benson of The Raconteurs. The band will be hitting the road in support of the record later this month. Dates are listed below.

Heyrocco Tour Dates:

June 30 – Bowling Green, KY – Tidball’s
July 1 – St. Louis, MO – The Firebird
July 2 – Nashville, TN – Hi Watt
July 26 – Pittsburgh, PA – Mr. Small’s Funhouse
July 27 – New York, NY – Mercury Lounge
July 28 – Washington, DC – Gypsy Sally
July 29 – Brooklyn, NY – Alphaville
July 30 – Dayton, OH – Blind Bobs
Aug 2 – Chapel Hill, NC – Local 506
Aug 4 – Greenville, SC – Radio Room
Aug 5 – Charlotte, NC – Snug Harbor
Aug 6 – Charleston, SC – Royal America
Aug 7 – Jacksonville, FL – Jack Rabbits
Aug 8 – Mobile, AL – Merry Widow
Aug 10 – New Orleans, LA – Gasa Gasa
Aug 11 – Birmingham, AL – Syndicate Lounge
Aug 12 – Atlanta, GA – Vinyl
Aug 13 – Nashville, TN – 12th & Porter

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